Vonage Canada held an analyst meeting last Tuesday to update the community with their product plans. Jon Arnold has a good description of the information from the meeting. By the way, the V-Phone installs easily and works like a charm.One of Jon’s takeaways was a commentary on the challenges of marketing when you don’t have an existing customer base (such as that enjoyed by the telcos and cablecos):
All the money in the world doesn’t change the fact that they have limited options for mass marketing to attract customers. So, by definition, they have to be that much more creative to either find or create routes to market.
Contrast Jon’s position with a cheap shot thrown by Networking Pipeline. In an article called “Vonage: The New Spyware King“, we read:
A report from a respected anti-spyware researcher says Vonage ads appear in a dozen spyware apps, and that the ads also show up at pornographic sites.
… targeting people at pornographic sites isn’t going to bring in the best, most stable customers, either.
Oh my! I guess the Networking Pipeline people don’t want ads for consumer products to appear with their porn.
Still, it gives a new perspective to Vonage wanting ILECs to provide naked DSL.
Technorati Tags:
Vonage, naked DSL, V-phone, Jon Arnold, Mark Goldberg