Videotron released its Q2 numbers and it is proving that the company is having success in offering a compelling bundle of services – TV, internet and telephone.
Videotron has always taken a different approach from the other 2 major Canadian cable companies (Shaw and Rogers). Aggressive pricing for local phone service; pushing hard on the internet gas pedal. A wireless component is getting added to the bundle on Thursday.
Among the top items to glean from the release: Videotron grew its Q2 cable base for the first time in 10 years. You need to understand that it seems the entire province of Quebec moves on June 30 because of overly paternalistic micromanagement of the apartment rental markets. But that is another story.
48% of our sales of residential telephone service were to new customers and 70% of them took all three of our products
You have to like what Robert Depatie is doing. A fresh perspective on the telecom sector from a guy who comes from consumer foods (Heinz and Planters).