In the past two weeks I have heard rumours that Bell is considering dropping its award winning campaign featuring those lovable beavers, Frank and Gordon. Is there any truth to it?
The beavers won the Best-of-the-best award in 2006 from the Canadian Marketing Association, and they were recently featured in Marketing magazine. A few sources have suggested that they are not popular enough with the right people.
Take our survey (in the left column) and we’ll pass on the results.
Tell your friends. Save the beavers!
Update: [December 6, 5:25 pm]
The results were a draw: 50% of you said ‘Save the Beavers’; 50% wanted politically incorrect winter coats. Must be that wind chill that settled in.
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Bell, Frank and Gordon, CMA