Last summer, I asked when will TELUS launch the LG Chocolate, the phone that looks like an iPod. Verizon’s launched the phone in July.
The Chocolate is now available and I would expect it to lead some hot sales during the upcoming Christmas season. TELUS is calling the campaign Hot Chocolate, bundled nicely with a set of Bluetooth headphones and a 1GB memory card. Yesterday, TELUS announced an accompanying ‘all you can eat’ mobile music plan to help fill up that memory card. For $20 per month, download all the music you want to the Chocolate and a few other TELUS MP3 enabled phones.
Mobile Music is a differentiator for TELUS, especially knowing that Rogers is set to launch its own GSM version of the Chocolate (with a slightly different keypad) next week.
Interesting question: can the music I download to my phone be transferred to my other devices as well? We note that TELUS CEO Darren Entwistle has spoken about copyright issues [Oct 18 Ottawa Chamber of Commerce as reported by Michael Geist]:
copyright has to be flexible enough to permit Canadians to use and transfer legally obtained copyrighted materials – like songs and TV programs – from one technology to another. . . from their TV to their PVR, and from their ipod to their mac
So, what about moving Mobile Music from my cel phone to my PC and iPod?