Corus Entertainment, controlled by the Shaw family, entered into an agreement with MTS to provide Movie Central on Demand to MTS TV customers.
Keep in mind that Shaw is the incumbent cable company in MTS territory – where MTS has been extraordinarily successful in its TV offering.
Cooperative competition or just plain pragmatism? Maximizing viewership for its property Movie Central? Is there a lesson to be learned for net neutrality about the effectiveness of the marketplace to do the right thing for consumers?
Profit has proven itself to be a good motivator for content owners and distribution channels to maximize the value of their products, even when the content owners compete with the distributor.
Money makes the world go around.
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MTS, Shaw, Corus, Movie Central