In my posting earlier this morning, I asked “Any users willing to admit being antique suscribers?” The I read an article on PwC’s Communications Direct news digest, called “Oldies Phones: The Next New Frontier“, extracted from Telecom Web.
The story talks about a company that has a phone to meet the needs of the under-served seniors market – bigger screen, bigger buttons, easy-to-use menu. Market niche? Of 110 million seniors in Europe, only 17% have phones. There is an opportunity in this grey market.
Dig out those old brick-sized phones from the box in the basement!