The word is out that TELUS has abandoned its mobile adult content, only a month after it was launched. This may become an interesting case study in managing public perception.
After all, the communications industry generates lots of revenues from adult content on other media and has been able to avoid the uproar that met this particular launch. Look at chat rooms and info-text services. Pay-per-view on TV. TELUS’ offering was tame compared to these services.
What went wrong?
As we all recognize, there is a lot of questionable content available using unrestricted mobile web browsers. If anything, TELUS was providing a safer, restricted environment. Are there repercussions for the mobile industry’s walled-garden? Will this be the start of open mobile access?
What will be the resultant impact on the rest of the Canadian mobile industry?