According to a study released by Accenture and the Economist Intelligence Unit, more than half of respondents believe IPTV can generate significant revenue within the first three years of service.
Dan Elron, managing director for Accenture’s Communications practice said:
The business case for IPTV, its value-added benefits and its potential remain strong. In the long-term, the key to achieving high performance through IPTV is to be visionary, ambitious and open to innovation from many sources. For the shorter term, the key is to quickly adapt to consumer feedback and jump over technology hurdles.
There will be a panel session looking in-depth at IPTV implementations at The 2007 Canadian Telecom Summit in June. In addition, Dan Elron will be a speaker at the event.
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Canadian Telecom Summit, Accenture, IPTV