At The 2013 Canadian Telecom Summit, Rogers Communications President Rob Bruce announced “Connected for Success”, a program to provide affordable computers and connectivity to low income households.
Rogers launched a pilot program in Toronto Community Housing in late August. The program provides a refurbished computer for just $150 and internet connectivity for only $10 per month.
In just four months, 2000 households have already taken up the offer, representing a strong growth in internet adoption for Rogers in the buildings.
Connected for Success seeks to provide an affordable Internet solution for youth, seniors, singles, and families; about 10% – 15% of participating households have seniors as the primary users.
Connected for Success is succeeding. In 2014, will other carriers join Rogers in offering solutions to bring more disadvantaged Canadians online?