Nielsen released a report on US smartphone sales that show Android taking the lead over the past six months.
The report found that 32% of new smartphone sales during that period were handsets powered by Android, with Blackberry at 26% and Apple’s iPhone close behind at 25%.
Considering the embedded base, Blackberry remains the leader at 31% followed by iPhone at 28% and Android at 19%, an increase from 8% of the market as recently as January. Blackberry fell from 36% in that period.
The Android operating system is embedded in devices made by a number of manufacturers, including HTC, Motorola, Samsung, Sony Ericsson and LG. The multiple-supplier approach allows the device makers to differentiate based on various consumer electronics features, whether it is a slider keyboard or enhanced camera.
While many commentators have focussed on Apple versus RIM, Google’s Android OS has moved into first place for new phone shipments.
Will Microsoft’s upcoming launch of Windows Phone 7 provide a new challenger for smartphone OS supremacy?