{"id":973,"date":"2007-04-10T08:11:00","date_gmt":"2007-04-10T08:11:00","guid":{"rendered":"https:\/\/mhgoldberg.com\/blog\/?p=973"},"modified":"2007-04-10T08:11:00","modified_gmt":"2007-04-10T08:11:00","slug":"larry-the-lobster","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=973","title":{"rendered":"Larry the lobster"},"content":{"rendered":"
\"Larry<\/a>Twenty five years ago, on the April 10, 1982 episode of Saturday Night Live<\/span><\/a>, Eddie Murphy held up a live lobster and asked viewers to place calls to vote on whether to save or boil Larry the Lobster. The tally was 239,096 to release Larry and 227,452 for death by boiling water and drawn butter.<\/p>\n

Larry was saved for a week – but that is another story<\/a>.<\/p>\n

The event was a high water mark for interactive TV at the time. Almost half a million calls were placed in a 30 minute period over AT&T;’s 900 network. Perhaps Murphy’s stunt could be considered an early demonstration of the potential for telecom and media convergence.<\/p>\n

The telephone network survived and SNL<\/span> proved the potential for interactive voting to profitably integrate with TV shows. Today’s voting for singing Idols should be thankful for the ultimate sacrifice made by a lobster in the name of market research.<\/p>\n

Technorati Tags:
Larry the Lobster<\/a>, Eddie Murphy<\/a>, SNL<\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Twenty five years ago, on the April 10, 1982 episode of Saturday Night Live, Eddie Murphy held up a live lobster and asked viewers to place calls to vote on whether to save or boil Larry the Lobster. The tally was 239,096 to release Larry and 227,452 for death by boiling water and drawn butter. …<\/p>\n

Larry the lobster<\/span> Read More »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-973","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nLarry the lobster • Telecom Trends<\/title>\n<meta name=\"description\" content=\"Twenty five years ago, on the April 10, 1982 episode of Saturday Night Live, Eddie Murphy held up a live lobster and asked viewers to place calls to vote • April 10, 2007\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=973\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Larry the lobster • Telecom Trends\" \/>\n<meta property=\"og:description\" content=\"Twenty five years ago, on the April 10, 1982 episode of Saturday Night Live, Eddie Murphy held up a live lobster and asked viewers to place calls to vote • April 10, 2007\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mhgoldberg.com\/blog\/?p=973\" \/>\n<meta property=\"og:site_name\" content=\"Telecom Trends\" \/>\n<meta property=\"article:published_time\" content=\"2007-04-10T08:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/community.middlebury.edu\/%7Erlevine\/larry_files\/image004.jpg\" \/>\n<meta name=\"author\" content=\"Mark Goldberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:site\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Goldberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=973#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=973\"},\"author\":{\"name\":\"Mark Goldberg\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/3fb9ac7e53dc710f23be648a3b1ab4d7\"},\"headline\":\"Larry the lobster\",\"datePublished\":\"2007-04-10T08:11:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=973\"},\"wordCount\":162,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=973#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/community.middlebury.edu\\\/%7Erlevine\\\/larry_files\\\/image004.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=973#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=973\",\"url\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=973\",\"name\":\"Larry the lobster • Telecom Trends\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=973#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=973#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/community.middlebury.edu\\\/%7Erlevine\\\/larry_files\\\/image004.jpg\",\"datePublished\":\"2007-04-10T08:11:00+00:00\",\"description\":\"Twenty five years ago, on the April 10, 1982 episode of Saturday Night Live, Eddie Murphy held up a live lobster and asked viewers to place calls to vote • April 10, 2007\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=973\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=973#primaryimage\",\"url\":\"http:\\\/\\\/community.middlebury.edu\\\/%7Erlevine\\\/larry_files\\\/image004.jpg\",\"contentUrl\":\"http:\\\/\\\/community.middlebury.edu\\\/%7Erlevine\\\/larry_files\\\/image004.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/\",\"name\":\"Telecom Trends\",\"description\":\"A Canadian perspective on trends in telecom\",\"publisher\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#organization\",\"name\":\"Mark H Goldberg & Associates Inc.\",\"url\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mark_logo_png.png\",\"contentUrl\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mark_logo_png.png\",\"width\":3484,\"height\":1444,\"caption\":\"Mark H Goldberg & Associates Inc.\"},\"image\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/mark_goldberg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/3fb9ac7e53dc710f23be648a3b1ab4d7\",\"name\":\"Mark Goldberg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/716530aafa7ae4ea72f4887cbcfc45304504ef5d23bb57e4cd0251e2802ada33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/716530aafa7ae4ea72f4887cbcfc45304504ef5d23bb57e4cd0251e2802ada33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/716530aafa7ae4ea72f4887cbcfc45304504ef5d23bb57e4cd0251e2802ada33?s=96&d=mm&r=g\",\"caption\":\"Mark Goldberg\"},\"description\":\"Mark Goldberg has more than 40 years of international experience in strategic planning, managing, designing and implementing telecommunications carrier networks.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Larry the lobster • Telecom Trends","description":"Twenty five years ago, on the April 10, 1982 episode of Saturday Night Live, Eddie Murphy held up a live lobster and asked viewers to place calls to vote • April 10, 2007","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mhgoldberg.com\/blog\/?p=973","og_locale":"en_US","og_type":"article","og_title":"Larry the lobster • Telecom Trends","og_description":"Twenty five years ago, on the April 10, 1982 episode of Saturday Night Live, Eddie Murphy held up a live lobster and asked viewers to place calls to vote • April 10, 2007","og_url":"https:\/\/mhgoldberg.com\/blog\/?p=973","og_site_name":"Telecom Trends","article_published_time":"2007-04-10T08:11:00+00:00","og_image":[{"url":"http:\/\/community.middlebury.edu\/%7Erlevine\/larry_files\/image004.jpg","type":"","width":"","height":""}],"author":"Mark Goldberg","twitter_card":"summary_large_image","twitter_creator":"@mark_goldberg","twitter_site":"@mark_goldberg","twitter_misc":{"Written by":"Mark Goldberg","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mhgoldberg.com\/blog\/?p=973#article","isPartOf":{"@id":"https:\/\/mhgoldberg.com\/blog\/?p=973"},"author":{"name":"Mark Goldberg","@id":"https:\/\/mhgoldberg.com\/blog\/#\/schema\/person\/3fb9ac7e53dc710f23be648a3b1ab4d7"},"headline":"Larry the lobster","datePublished":"2007-04-10T08:11:00+00:00","mainEntityOfPage":{"@id":"https:\/\/mhgoldberg.com\/blog\/?p=973"},"wordCount":162,"commentCount":0,"publisher":{"@id":"https:\/\/mhgoldberg.com\/blog\/#organization"},"image":{"@id":"https:\/\/mhgoldberg.com\/blog\/?p=973#primaryimage"},"thumbnailUrl":"http:\/\/community.middlebury.edu\/%7Erlevine\/larry_files\/image004.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mhgoldberg.com\/blog\/?p=973#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mhgoldberg.com\/blog\/?p=973","url":"https:\/\/mhgoldberg.com\/blog\/?p=973","name":"Larry the lobster • Telecom Trends","isPartOf":{"@id":"https:\/\/mhgoldberg.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mhgoldberg.com\/blog\/?p=973#primaryimage"},"image":{"@id":"https:\/\/mhgoldberg.com\/blog\/?p=973#primaryimage"},"thumbnailUrl":"http:\/\/community.middlebury.edu\/%7Erlevine\/larry_files\/image004.jpg","datePublished":"2007-04-10T08:11:00+00:00","description":"Twenty five years ago, on the April 10, 1982 episode of Saturday Night Live, Eddie Murphy held up a live lobster and asked viewers to place calls to vote • April 10, 2007","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mhgoldberg.com\/blog\/?p=973"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mhgoldberg.com\/blog\/?p=973#primaryimage","url":"http:\/\/community.middlebury.edu\/%7Erlevine\/larry_files\/image004.jpg","contentUrl":"http:\/\/community.middlebury.edu\/%7Erlevine\/larry_files\/image004.jpg"},{"@type":"WebSite","@id":"https:\/\/mhgoldberg.com\/blog\/#website","url":"https:\/\/mhgoldberg.com\/blog\/","name":"Telecom Trends","description":"A Canadian perspective on trends in telecom","publisher":{"@id":"https:\/\/mhgoldberg.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mhgoldberg.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mhgoldberg.com\/blog\/#organization","name":"Mark H Goldberg & Associates Inc.","url":"https:\/\/mhgoldberg.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mhgoldberg.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/mhgoldberg.com\/blog\/wp-content\/uploads\/2021\/02\/mark_logo_png.png","contentUrl":"https:\/\/mhgoldberg.com\/blog\/wp-content\/uploads\/2021\/02\/mark_logo_png.png","width":3484,"height":1444,"caption":"Mark H Goldberg & Associates Inc."},"image":{"@id":"https:\/\/mhgoldberg.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/mark_goldberg"]},{"@type":"Person","@id":"https:\/\/mhgoldberg.com\/blog\/#\/schema\/person\/3fb9ac7e53dc710f23be648a3b1ab4d7","name":"Mark Goldberg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/716530aafa7ae4ea72f4887cbcfc45304504ef5d23bb57e4cd0251e2802ada33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/716530aafa7ae4ea72f4887cbcfc45304504ef5d23bb57e4cd0251e2802ada33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/716530aafa7ae4ea72f4887cbcfc45304504ef5d23bb57e4cd0251e2802ada33?s=96&d=mm&r=g","caption":"Mark Goldberg"},"description":"Mark Goldberg has more than 40 years of international experience in strategic planning, managing, designing and implementing telecommunications carrier networks."}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"tenweb_optimizer_mobile":false,"tenweb_optimizer_tablet":false},"uagb_author_info":{"display_name":"Mark Goldberg","author_link":"https:\/\/mhgoldberg.com\/blog\/?author=2"},"uagb_comment_info":0,"uagb_excerpt":"Twenty five years ago, on the April 10, 1982 episode of Saturday Night Live, Eddie Murphy held up a live lobster and asked viewers to place calls to vote on whether to save or boil Larry the Lobster. The tally was 239,096 to release Larry and 227,452 for death by boiling water and drawn butter.…","_links":{"self":[{"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=973"}],"version-history":[{"count":0,"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/973\/revisions"}],"wp:attachment":[{"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}