{"id":931,"date":"2007-05-09T07:01:00","date_gmt":"2007-05-09T07:01:00","guid":{"rendered":"https:\/\/mhgoldberg.com\/blog\/?p=931"},"modified":"2017-01-25T16:12:23","modified_gmt":"2017-01-25T21:12:23","slug":"how-do-you-use-technology","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=931","title":{"rendered":"How do you use technology?"},"content":{"rendered":"<p>The Associated Press carried a <a href=\"http:\/\/hosted.ap.org\/dynamic\/stories\/I\/INTERNET_STUDY?SITE=DCTMS&amp;SECTION=HOME&amp;TEMPLATE=DEFAULT\">story<\/a> about a survey on the use of technology conducted by <a href=\"http:\/\/www.pewinternet.org\/topics.asp?c=4\">Pew Internet \/ American Life Project<\/a>. The study was designed to classify Americans into different groups of technology users.<\/p>\n<p>In order to classify users, the group examined people\u2019s relationship to information and communications technology. According to the report&#8217;s author, the results identified a wide variety of Web 2.0 users and non-users.<\/p>\n<p>At one end of the spectrum, the survey<\/p>\n<blockquote style=\"color: #666666; text-align: justify;\"><p><span style=\"font-size: 85%;\">identifies the heaviest consumers, most active users, and happiest denizens of the information society. It also locates those who find great satisfaction in the use of ICT even though they have fewer network resources. In the middle range, the typology highlights some users who have invested a lot in services and hardware, but feel uncomfortable with the extra connectivity. And at the other end of the spectrum, it identifies those who get along \u2013 many of them just fine \u2013 with a relative scarcity of information goods and services.<\/span><\/p><\/blockquote>\n<p>Key findings of the <a href=\"http:\/\/www.pewinternet.org\/pdfs\/PIP_ICT_Typology.pdf\">study<\/a>:<\/p>\n<blockquote style=\"color: #666666; text-align: justify;\">\n<ul>\n<li>8% of Americans are deep users of the participatory Web and mobile applications<\/li>\n<li>Another 23% are heavy, pragmatic tech adopters \u2013 they use gadgets to keep up with social networks or be productive at work<\/li>\n<li>10% rely on mobile devices for voice, texting, or entertainment<\/li>\n<li>10% use information gadgets, but find it a hassle<\/li>\n<li>49% of Americans only occasionally use modern gadgetry and many others bristle at electronic connectivity<\/li>\n<\/ul>\n<\/blockquote>\n<p>There is an online <a href=\"http:\/\/www.pewinternet.org\/quiz\/\">quiz<\/a> to help you discover what kind of technology user you are.<\/p>\n<blockquote style=\"color: #666666; text-align: justify;\"><p><span style=\"font-size: 85%;\">Do you cringe when your cell phone rings? Do you suffer from withdrawal when you can&#8217;t check your Blackberry? Do you rush to post your vacation video to your Web site?<\/span><\/p><\/blockquote>\n<p>I took the quiz and I ranked at the high end as an <span style=\"font-style: italic;\">Omnivore<\/span>. Not surprising.<\/p>\n<p>What are your results?<\/p>\n<p>As service providers and policy makers, is important to understand that most consumers aren&#8217;t the same &#8211; and generally aren&#8217;t like people who work in the industry. The study found nearly 60% of Americans fit into categories called <span style=\"font-style: italic;\">Connected but Hassled<\/span> (10%), <span style=\"font-style: italic;\">Inexperienced Experimenters<\/span> (8%), <span style=\"font-style: italic;\">Light But Satisfied<\/span> (15%), <span style=\"font-style: italic;\">Indifferents<\/span> (11%), <span style=\"font-style: italic;\">Off the Network<\/span> (15%).<\/p>\n<p>How does the industry attract these users?<\/p>\n<p>Looking back at the <a href=\"https:\/\/mhgoldberg.com\/blog\/?p=945\">Economist e-readiness<\/a> rankings, are there policy initiatives that can help migrate folks toward the more technophilic classes of <span style=\"font-style: italic;\">Productivity Enhancers<\/span> and <span style=\"font-style: italic;\">Connectors<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Associated Press carried a story about a survey on the use of technology conducted by Pew Internet \/ American Life Project. The study was designed to classify Americans into different groups of technology users. In order to classify users, the group examined people\u2019s relationship to information and communications technology. According to the report&#8217;s author, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=931\"> <span class=\"screen-reader-text\">How do you use technology?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-931","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How do you use technology? &#8226; Telecom Trends<\/title>\n<meta name=\"description\" content=\"The Associated Press carried a story about a survey on the use of technology conducted by Pew Internet \/ American Life Project. The study was designed to &#8226; May 9, 2007\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=931\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do you use technology? &#8226; Telecom Trends\" \/>\n<meta property=\"og:description\" content=\"The Associated Press carried a story about a survey on the use of technology conducted by Pew Internet \/ American Life Project. 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