{"id":912,"date":"2007-05-25T06:17:00","date_gmt":"2007-05-25T06:17:00","guid":{"rendered":"https:\/\/mhgoldberg.com\/blog\/?p=912"},"modified":"2017-01-25T15:55:58","modified_gmt":"2017-01-25T20:55:58","slug":"wireless-strategies","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=912","title":{"rendered":"Wireless strategies"},"content":{"rendered":"

Today is the day that Industry Canada receives the first wave of submissions for its consultation on the AWS auction process. As such, it is a good day to look at a recent story on mobile wireless marketing strategies.<\/p>\n

Earlier this week, I noticed USA Today<\/a> writing about AT&T;’s upcoming launch of the Apple iPhone. According to the story, AT&T; has exclusive U.S. rights for the iPhone for five years and Apple is prohibited from developing a version for CDMA networks.<\/p>\n

It is a move designed to keep the iPhone out of the hands of Sprint and Verizon with resultant collateral impact on TELUS, Bell and other CDMA operators in Canada. The GSM-only restriction will help drive customers to switch to AT&T.;<\/p>\n

Of 210M cellular customers in the US, AT&T has about 62.2M (30%). Verizon has 60.7M (29%) and Sprint has 53.6M (26%).<\/p>\n

According to Charles Golvin of Forrester Research, anybody [in the US] who wants a cellphone already has one. So, how do carriers add customers? According to Golvin,<\/p>\n

Today’s market is not about finding new opportunities. It’s about stealing somebody else’s customers.<\/span><\/p><\/blockquote>\n

In a nutshell, that statement seems to explain pricing differences in looking at the Canadian versus US wireless market.<\/p>\n

The US industry has mobile phones in 78% of households south of the border, ten percentage points ahead of Canada<\/a>. Growth is still strong in Canada, while the US penetration has been approaching saturation. As a result, marketing strategies are bound to be different.<\/p>\n

Sure, I know folks are going to point to some national penetration rates that exceed 100% – do you really believe those numbers are properly representative of more people having a cell phone?<\/p>\n

As an aside, the iPhone is another example of Rogers continuing to reap the benefits of handset innovation coming to GSM platforms first.<\/p>\n

Terence Corcoran of the Financial Post is moderating the session looking at competition in Canadian mobile wireless services at The 2007 Canadian Telecom Summit<\/span><\/a> on June 13. Panel participants include Robert Depatie of Videotron, Dave Dobbin of Toronto Hydro Telecom, Lawson Hunter from Bell Canada and John Watson of TELUS.<\/p>\n

The Canadian Telecom Summit<\/span><\/a> opens two weeks from Monday and it is nearly sold out. Book your seat today!<\/p>\n","protected":false},"excerpt":{"rendered":"

Today is the day that Industry Canada receives the first wave of submissions for its consultation on the AWS auction process. As such, it is a good day to look at a recent story on mobile wireless marketing strategies. Earlier this week, I noticed USA Today writing about AT&T;’s upcoming launch of the Apple iPhone. …<\/p>\n

Wireless strategies<\/span> Read More »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-912","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nWireless strategies • Telecom Trends<\/title>\n<meta name=\"description\" content=\"Today is the day that Industry Canada receives the first wave of submissions for its consultation on the AWS auction process. 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