{"id":6917,"date":"2014-01-06T16:20:11","date_gmt":"2014-01-06T21:20:11","guid":{"rendered":"http:\/\/mhgoldberg.com\/blog\/?p=6917"},"modified":"2014-01-06T17:58:47","modified_gmt":"2014-01-06T22:58:47","slug":"evolving-network-business-models","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=6917","title":{"rendered":"Evolving network business models"},"content":{"rendered":"<p>AT&amp;T got critics&#8217; keyboards activated by announcing plans for a <a href=\"http:\/\/j.mp\/19NaP0w\" target=\"_blank\">Sponsored Data<\/a> service, enabling websites to pay for their end-users data consumption. The service has been characterized as a type of toll-free or &#8220;1-800&#8221; style service for mobile data.<\/p>\n<p>Does this contravene network neutrality principles? AT&amp;T says\u00a0the traffic from the sponsoring sites will be treated the same as other traffic on the network. A US public interest group, Public Knowledge, <a href=\"http:\/\/j.mp\/1dKwDZN\" target=\"_blank\">claims<\/a> this is precisely what a net neutrality violation looks like.<\/p>\n<p>I don&#8217;t think it is quite so clear. Via Twitter, I asked for careful thought on the implications of the evolution of internet transport business models: <\/p>\n<div align=center>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p>Telecom Policy Students: Does AT&amp;T&#39;s &quot;Sponsored Data&quot; inhibit or encourage development of next-gen bandwidth intensive applications? Discuss<\/p>\n<p>&mdash; Mark Goldberg (@Mark_Goldberg) <a href=\"https:\/\/twitter.com\/Mark_Goldberg\/statuses\/420261997779746816\">January 6, 2014<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>AT&amp;T has provided these examples of enabled capabilities in its <a href=\"http:\/\/j.mp\/1dKvHEF\" target=\"_blank\">press release<\/a>:<\/p>\n<ul>\n<li>Encouraging customers to try a new smartphone or tablet app.<\/li>\n<li>Promoting movie trailers or games.<\/li>\n<li>Providing patient healthcare support via wellness videos.<\/li>\n<li>Encouraging customers to browse mobile shopping sites.<\/li>\n<li>Allowing businesses with &#8216;Bring Your Own Device&#8217; policies to pay for the data employees use for specific business-related apps and services.<\/li>\n<li>Enhancing customer loyalty programs by providing sponsored data access to products and services.<\/li>\n<\/ul>\n<p>AT&#038;T has indicated that among its first two clients are Aquto, which has an app that rewards users with extra data if they watch ads or download specific apps, and health insurance company UnitedHealth Group. <\/p>\n<p>Is it possible that Aquto, or app providers like them, might enable data access to customers who cannot afford a data plan? <\/p>\n<p>Could &#8220;sponsored data&#8221; facilitate the development of data-intensive health telemetry applications, paid for by the healthcare insurer or provider, instead of burdening the patient with the costs? According to <a href=\"http:\/\/j.mp\/198Sf2q\" target=\"_blank\">Techcrunch<\/a>, the intent is to provide low-income users access to health information videos.<\/p>\n<p>Could such a &#8220;toll-free&#8221; data model enable more equitable treatment of data use by Video Relay Service consumers?<\/p>\n<p>Should regulators intervene or allow the marketplace to work to enable evolution of network business models?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AT&amp;T got critics&#8217; keyboards activated by announcing plans for a Sponsored Data service, enabling websites to pay for their end-users data consumption. The service has been characterized as a type of toll-free or &#8220;1-800&#8221; style service for mobile data. Does this contravene network neutrality principles? AT&amp;T says\u00a0the traffic from the sponsoring sites will be treated &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=6917\"> <span class=\"screen-reader-text\">Evolving network business models<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6917","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evolving network business models &#8226; Telecom Trends<\/title>\n<meta name=\"description\" content=\"AT&amp;T got critics&#039; keyboards activated by announcing plans for a Sponsored Data service, enabling websites to pay for their end-users data consumption. &#8226; January 6, 2014\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=6917\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolving network business models &#8226; Telecom Trends\" \/>\n<meta property=\"og:description\" content=\"AT&amp;T got critics&#039; keyboards activated by announcing plans for a Sponsored Data service, enabling websites to pay for their end-users data consumption. &#8226; January 6, 2014\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mhgoldberg.com\/blog\/?p=6917\" \/>\n<meta property=\"og:site_name\" content=\"Telecom Trends\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-06T21:20:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-06T22:58:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mhgoldberg.com\/blog\/wp-content\/uploads\/2021\/02\/mark_logo_png.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3484\" \/>\n\t<meta property=\"og:image:height\" content=\"1444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:site\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=6917#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=6917\"},\"author\":{\"name\":\"Mark\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a2b80bac06ee3d5cacca8c7708bfe8f\"},\"headline\":\"Evolving network business models\",\"datePublished\":\"2014-01-06T21:20:11+00:00\",\"dateModified\":\"2014-01-06T22:58:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=6917\"},\"wordCount\":355,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=6917#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=6917\",\"url\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=6917\",\"name\":\"Evolving network business models &#8226; 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