{"id":619,"date":"2008-03-12T07:40:00","date_gmt":"2008-03-12T07:40:00","guid":{"rendered":"https:\/\/mhgoldberg.com\/blog\/?p=619"},"modified":"2008-03-12T07:40:00","modified_gmt":"2008-03-12T07:40:00","slug":"targeted-tv-advertising","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=619","title":{"rendered":"Targeted TV advertising"},"content":{"rendered":"

\"NY<\/a>An article in last Monday’s New York Times<\/a> talks about a joint initiative by the six largest cable companies in the US to develop a capability for advertisers to buy targeted and interactive ads.<\/p>\n

Cable companies would presumably leverage information collected by set-top boxes in order to deliver ads that the Times suggests are better focussed than Google. It is all to increase the cable companies’ share of the $70 billion spent on television advertising in the United States. <\/p>\n

The executives involved in Project Canoe think that, by working together, they can increase the cable industry\u2019s take from $5 billion a year to $15 billion a year<\/span><\/p><\/blockquote>\n

When will these technology and agency capabilities migrate into Canada? Would Canadian cable companies create a similar consortium?<\/p>\n

Do consumers have any idea of how much information is being gathered in their set-top boxes?<\/p>\n

Technorati Tags:
cable TV<\/a>, NY Times<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

An article in last Monday’s New York Times talks about a joint initiative by the six largest cable companies in the US to develop a capability for advertisers to buy targeted and interactive ads. Cable companies would presumably leverage information collected by set-top boxes in order to deliver ads that the Times suggests are better …<\/p>\n

Targeted TV advertising<\/span> Read More »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-619","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nTargeted TV advertising • Telecom Trends<\/title>\n<meta name=\"description\" content=\"An article in last Monday's New York Times talks about a joint initiative by the six largest cable companies in the US to develop a capability for • March 12, 2008\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=619\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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