{"id":5734,"date":"2012-08-03T02:19:55","date_gmt":"2012-08-03T06:19:55","guid":{"rendered":"http:\/\/mhgoldberg.com\/blog\/?p=5734"},"modified":"2012-08-03T02:22:31","modified_gmt":"2012-08-03T06:22:31","slug":"cuddly-communications","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=5734","title":{"rendered":"Cuddly communications"},"content":{"rendered":"<p><a href=\"http:\/\/j.mp\/O1ggci\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Marmoset\" src=\"http:\/\/msnbcmedia.msn.com\/j\/MSNBC\/Components\/Photo\/_new\/AT-120725-marmoset-01.photoblog600.jpg\" alt=\"\" width=\"111\" height=\"150\" \/><\/a>My daughter has always been a fan of the TELUS animals.<\/p>\n<p>I think it started a few years ago with the <a href=\"http:\/\/j.mp\/NpH6Ji\" target=\"_blank\">hippopotamus ads for Christmas<\/a>.<\/p>\n<p>She was a big fan of last year&#8217;s Critter Contest, where the public was asked to vote for the next mascot &#8211; the saw-whet owl beat out the pot-bellied pig and otter for the title.<\/p>\n<p>So, when she was waiting to change planes in Istanbul last week, she was reading <a href=\"http:\/\/j.mp\/O1ggci\" target=\"_blank\">a news story<\/a>, that she immediately wanted to share with me.<\/p>\n<p>I knew right away that I had to forward it to my friends at TELUS:<\/p>\n<blockquote><p>OMG I WANT A BABY MARMOSET COULD YOU DIE FROM THE CUTENESS? AND HOW HAS TELUS NOT CAPITALIZED ON THIS PHONE-SELLING FACE?<\/p><\/blockquote>\n<p>You have to admit he is a cute little guy.<\/p>\n<p>I sent out <a href=\"http:\/\/j.mp\/NpIPOT\" target=\"_blank\">a tweet with her message<\/a>.<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\"><p>My daughter: &#8220;OMG I want a baby marmoset! How has <a href=\"https:\/\/twitter.com\/telus\"><s>@<\/s><strong>telus<\/strong><\/a> not capitalized on this &#8216;phone-selling&#8217; face?&#8221;<a title=\"http:\/\/j.mp\/O1ggci\" href=\"http:\/\/t.co\/ch3VvrL0\">j.mp\/O1ggci<\/a> <a href=\"https:\/\/twitter.com\/search\/%23CDNtech\"><s>#<\/s><strong>CDNtech<\/strong><\/a><\/p>\n<p>\u2014 Mark Goldberg (@Mark_Goldberg) <a href=\"https:\/\/twitter.com\/Mark_Goldberg\/status\/228493286271229952\" data-datetime=\"2012-07-26T14:13:39+00:00\">July 26, 2012<\/a><\/p><\/blockquote>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script>Yesterday I saw that a bunch of folks at TELUS <a href=\"http:\/\/j.mp\/NpJ4ts\" target=\"_blank\">wanted to fulfill my daughter&#8217;s wish<\/a>. <\/p>\n<blockquote class=\"twitter-tweet tw-align-center\"><p>\n<a href=\"https:\/\/twitter.com\/mark_goldberg\"><s>@<\/s><strong>mark_goldberg<\/strong><\/a> We heard one of our fans loves Marmosets. So we adopted one from the WWF on her behalf. Check it out. <a title=\"http:\/\/ow.ly\/cH11Y\" href=\"http:\/\/t.co\/DVaSqHAX\">ow.ly\/cH11Y<\/a><\/p>\n<p>\u2014 TELUS (@TELUS) <a href=\"https:\/\/twitter.com\/TELUS\/status\/231069278319828992\" data-datetime=\"2012-08-02T16:49:43+00:00\">August 2, 2012<\/a>\n<\/p><\/blockquote>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script>There is a <a href=\"http:\/\/j.mp\/NWBMjN\" target=\"_blank\">page on the TELUS website<\/a> that tells the story. All of this was done in one week.<\/p>\n<p>There are different ways for companies to deal with social media, engaging with customers in a real time, world-wide focus group.<\/p>\n<p>How effective is your social media strategy?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My daughter has always been a fan of the TELUS animals. I think it started a few years ago with the hippopotamus ads for Christmas. She was a big fan of last year&#8217;s Critter Contest, where the public was asked to vote for the next mascot &#8211; the saw-whet owl beat out the pot-bellied pig &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=5734\"> <span class=\"screen-reader-text\">Cuddly communications<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5734","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuddly communications &#8226; Telecom Trends<\/title>\n<meta name=\"description\" content=\"My daughter has always been a fan of the TELUS animals. I think it started a few years ago with the hippopotamus ads for Christmas. She was a big fan of &#8226; August 3, 2012\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=5734\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuddly communications &#8226; Telecom Trends\" \/>\n<meta property=\"og:description\" content=\"My daughter has always been a fan of the TELUS animals. I think it started a few years ago with the hippopotamus ads for Christmas. She was a big fan of &#8226; August 3, 2012\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mhgoldberg.com\/blog\/?p=5734\" \/>\n<meta property=\"og:site_name\" content=\"Telecom Trends\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-03T06:19:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-08-03T06:22:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/msnbcmedia.msn.com\/j\/MSNBC\/Components\/Photo\/_new\/AT-120725-marmoset-01.photoblog600.jpg\" \/>\n<meta name=\"author\" content=\"Mark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:site\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=5734#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=5734\"},\"author\":{\"name\":\"Mark\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a2b80bac06ee3d5cacca8c7708bfe8f\"},\"headline\":\"Cuddly communications\",\"datePublished\":\"2012-08-03T06:19:55+00:00\",\"dateModified\":\"2012-08-03T06:22:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=5734\"},\"wordCount\":266,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=5734#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/msnbcmedia.msn.com\\\/j\\\/MSNBC\\\/Components\\\/Photo\\\/_new\\\/AT-120725-marmoset-01.photoblog600.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=5734#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=5734\",\"url\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=5734\",\"name\":\"Cuddly communications &#8226; Telecom Trends\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=5734#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=5734#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/msnbcmedia.msn.com\\\/j\\\/MSNBC\\\/Components\\\/Photo\\\/_new\\\/AT-120725-marmoset-01.photoblog600.jpg\",\"datePublished\":\"2012-08-03T06:19:55+00:00\",\"dateModified\":\"2012-08-03T06:22:31+00:00\",\"description\":\"My daughter has always been a fan of the TELUS animals. 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