{"id":536,"date":"2008-06-05T06:15:00","date_gmt":"2008-06-05T06:15:00","guid":{"rendered":"https:\/\/mhgoldberg.com\/blog\/?p=536"},"modified":"2017-01-25T08:22:12","modified_gmt":"2017-01-25T13:22:12","slug":"which-way-is-tru2way","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=536","title":{"rendered":"Which way is tru2way?"},"content":{"rendered":"

\"Light<\/a>Last January, I wrote<\/a> about a US cable industry standardization initiative, tru2way<\/span>, intended to enable open development of new services and features that rely on two-way communication over the cable network.<\/p>\n

In effect, tru2way<\/span> will eliminate proprietary set-top boxes, allowing conforming open standard set-top boxes to run on any cable network. Alternatively, tru2way could be built into new TV sets, eliminating the set-top box altogether. That is precisely what Sony<\/a>, Panasonic, Samsung, and LG Electronics plan to do, helping to eliminate at least one remote control and for many, simplifying household wiring.<\/p>\n

Light Reading<\/a> wonders how telcos will respond. As a cable industry initiative, how would IPTV networks interface to tru2way<\/span> TV sets?<\/p>\n

It might be in the best interests of cable companies facing IPTV competition to provide incentives for customers to buy tru2way<\/span> equipped TVs. Will telephone companies need to develop a kind of plug-in-the-wall interface to enable IPTV to operate with tru2way TV sets.<\/p>\n

With wall mounted flat panel TVs becoming more common room fixtures, I have to think that eliminating the extra device, the set-top box, has value for a lot of people. For cable companies, tru2way<\/span>-enabled TV sets may help keep customers from churning away to IPTV.<\/p>\n

Consumers in a Multi-screen World is the theme of one of our break-out sessions at The 2008 Canadian Telecom Summit<\/span><\/a> on June 16. Have you registered yet?<\/p>\n","protected":false},"excerpt":{"rendered":"

Last January, I wrote about a US cable industry standardization initiative, tru2way, intended to enable open development of new services and features that rely on two-way communication over the cable network. In effect, tru2way will eliminate proprietary set-top boxes, allowing conforming open standard set-top boxes to run on any cable network. Alternatively, tru2way could be …<\/p>\n

Which way is tru2way?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-536","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nWhich way is tru2way? • Telecom Trends<\/title>\n<meta name=\"description\" content=\"Last January, I wrote about a US cable industry standardization initiative, tru2way, intended to enable open development of new services and features that • June 5, 2008\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=536\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which way is tru2way? 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