{"id":532,"date":"2008-06-10T06:48:00","date_gmt":"2008-06-10T06:48:00","guid":{"rendered":"https:\/\/mhgoldberg.com\/blog\/?p=532"},"modified":"2008-06-10T06:48:00","modified_gmt":"2008-06-10T06:48:00","slug":"swimming-upstream-with-network-management","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=532","title":{"rendered":"Swimming upstream with network management"},"content":{"rendered":"<p><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;\" alt=\"Rogers\" src=\"http:\/\/www.gstconferences.com\/gst\/logos\/sponsors_71_rogers_communications.jpg\" border=\"0\" \/>While some internet service providers (ISPs) may claim that they perform no network management, no ISP can sustain that position for the long term.<\/p>\n<p>Network management covers a range of activities that help protect the integrity of the customer experience. For example, service providers need to guard against denial of service attacks &#8211; that is network management. ISPs need to watch for and manage spam &#8211; both incoming and outgoing &#8211; that is network management.<\/p>\n<p>Yesterday, Rogers held a briefing to provide insights on its philosophy and approach to its network management.<\/p>\n<p>A question on many people&#8217;s minds is how does my ISP deal with peer-to-peer file transfers.<\/p>\n<p>Rogers appears to have taken a different approach from other ISPs in Canada. It does not interfere with download capacity for torrent-type traffic. Instead, Rogers divides its upload bandwidth into two segments: a P2P file transfer portion; and everything else in the other portion.<\/p>\n<p>The allocation is largely static; it doesn&#8217;t change based on time of day. Rogers doesn&#8217;t interfere with encrypted packets; it does not block traffic; it does not manage the downstream traffic; it does not inspect the content of packets.<\/p>\n<p>Their approach was determined to have the least customer impact in that most customers aren&#8217;t even aware when their machine is being used as a server. It does not affect the downloading of content and Rogers does not differentiate based on the content or the application &#8211; just on the characteristics of the application: if it is a P2P file transfer application, then its upload demand goes into a different bucket.<\/p>\n<p>The objective of all network management techniques is to balance the internet experience for all subscribers, even those heavy downloaders. Some of the data indicates that 34% of all users are now downloading music and 18% are downloading video. These kind of figures mean that more than just students are beginning to use file download software. Downloading has crossed into the mainstream.<\/p>\n<p>Is the Rogers approach more consumer friendly and competitively neutral?<\/p>\n<p>Mike Lee, Rogers&#8217; Chief Strategy Officer, will be speaking next week on the Net Neutrality panel at <a style=\"text-decoration: none;\" href=\"http:\/\/www.telecomsummit.com\/\"><span style=\"font-weight: bold;\">The 2008 Canadian Telecom Summit<\/span><\/a>, June 18. Have you registered yet?<\/p>\n<p><span style=\"color: rgb(51, 204, 0);font-size:78%;\">Technorati Tags:<br \/><a href=\"http:\/\/technorati.com\/tag\/Rogers\" rel=\"tag\">Rogers<\/a>, <a href=\"http:\/\/technorati.com\/tag\/Canadian+Telecom+Summit\" rel=\"tag\">Canadian Telecom Summit<\/a>, <a href=\"http:\/\/technorati.com\/tag\/net+neutrality\" rel=\"tag\">net neutrality<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While some internet service providers (ISPs) may claim that they perform no network management, no ISP can sustain that position for the long term. Network management covers a range of activities that help protect the integrity of the customer experience. For example, service providers need to guard against denial of service attacks &#8211; that is &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=532\"> <span class=\"screen-reader-text\">Swimming upstream with network management<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-532","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swimming upstream with network management &#8226; Telecom Trends<\/title>\n<meta name=\"description\" content=\"While some internet service providers (ISPs) may claim that they perform no network management, no ISP can sustain that position for the long term.Network &#8226; June 10, 2008\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=532\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swimming upstream with network management &#8226; Telecom Trends\" \/>\n<meta property=\"og:description\" content=\"While some internet service providers (ISPs) may claim that they perform no network management, no ISP can sustain that position for the long term.Network &#8226; June 10, 2008\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mhgoldberg.com\/blog\/?p=532\" \/>\n<meta property=\"og:site_name\" content=\"Telecom Trends\" \/>\n<meta property=\"article:published_time\" content=\"2008-06-10T06:48:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.gstconferences.com\/gst\/logos\/sponsors_71_rogers_communications.jpg\" \/>\n<meta name=\"author\" content=\"Mark Goldberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:site\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Goldberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=532#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=532\"},\"author\":{\"name\":\"Mark Goldberg\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/3fb9ac7e53dc710f23be648a3b1ab4d7\"},\"headline\":\"Swimming upstream with network management\",\"datePublished\":\"2008-06-10T06:48:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=532\"},\"wordCount\":373,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=532#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.gstconferences.com\\\/gst\\\/logos\\\/sponsors_71_rogers_communications.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=532#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=532\",\"url\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=532\",\"name\":\"Swimming upstream with network management &#8226; 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