{"id":5263,"date":"2011-11-28T13:03:01","date_gmt":"2011-11-28T18:03:01","guid":{"rendered":"http:\/\/mhgoldberg.com\/blog\/?p=5263"},"modified":"2011-11-28T13:03:01","modified_gmt":"2011-11-28T18:03:01","slug":"next-generation-broadcasting","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=5263","title":{"rendered":"Next generation broadcasting"},"content":{"rendered":"

At what point do broadcasters stop being broadcasters?<\/p>\n

At the IIC conference in Ottawa earlier today, Greg O’Brien of Cartt<\/a>.ca\u00a0reported<\/a> that much money “can be diverted to content by switching off expensive OTA transmitters in favor of satellite.”<\/p>\n

Most Canadians watch TV using a cable or satellite based broadcast distributor. Those distributors are often accessing the station using a satellite or fibre feed which raises the question in my mind: what is actually being broadcasted?<\/p>\n

At what point does a broadcaster cease being a broadcaster? If there is no need for the radio frequencies for over-the-air transmission, then how do we distinguish between that TV station delivering content and say, a website delivering content? More and more of the set-top boxes are IP based, essentially acting as\u00a0specialized\u00a0personal computers many of which are Microsoft powered.<\/p>\n

So, in many homes, the family entertainment room has already been transformed into a 40-60 inch computer monitor, connected to a specialized computer with a non-alphabetic infra-red keyboard (the remote control), which is connected to an IP based network. Instead of entering a “www” address, the user enters a shortcode, such as 16, in order to view content coming from another site.<\/p>\n

Ignore the legacy model and I look at how my kids are buying entertainment. The set-top box driving the big screen TV is an old computer with Netflix; it could just have easily been Apple TV. Little stands in the way of what we\u00a0currently\u00a0think of as network programming being delivered over that same computer network.<\/p>\n

Which begs the question: At what point does our home entertainment shift away from being regulated by the CRTC?<\/p>\n

This question becomes important since it ultimately determines the amount of choice available to consumers. It has implications for consumption of domestic content and the Canadian production industry. Indeed, as consumers start to access programs directly, are local stations going to have a role beyond serving as a portal selling local advertising?<\/p>\n","protected":false},"excerpt":{"rendered":"

At what point do broadcasters stop being broadcasters? At the IIC conference in Ottawa earlier today, Greg O’Brien of Cartt.ca\u00a0reported that much money “can be diverted to content by switching off expensive OTA transmitters in favor of satellite.” Most Canadians watch TV using a cable or satellite based broadcast distributor. Those distributors are often accessing …<\/p>\n

Next generation broadcasting<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5263","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nNext generation broadcasting • Telecom Trends<\/title>\n<meta name=\"description\" content=\"At what point do broadcasters stop being broadcasters? 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