{"id":4969,"date":"2011-08-04T13:51:47","date_gmt":"2011-08-04T17:51:47","guid":{"rendered":"http:\/\/mhgoldberg.com\/blog\/?p=4969"},"modified":"2011-08-04T14:06:44","modified_gmt":"2011-08-04T18:06:44","slug":"who-is-buying-blackberry","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=4969","title":{"rendered":"Who is buying Blackberry?"},"content":{"rendered":"<p>The UK regulator, Ofcom, released its annual communications markets report yesterday and it is an interesting read [<a href=\"http:\/\/bit.ly\/pEVU6k\" target=\"_blank\">pdf<\/a>, 4MB].<\/p>\n<p>There is a wealth of information to be found there &#8211; not unlike the CRTC&#8217;s report. One table in particular caught my eye, especially in view of the attention being paid to Blackberry.<\/p>\n<p><a href=\"http:\/\/bit.ly\/o6KAAo\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Figure 1.39\" src=\"http:\/\/stakeholders.ofcom.org.uk\/binaries\/research\/cmr\/cmr11\/ukcm-1.39.GIF\" alt=\"\" width=\"960\" height=\"720\" \/><\/a><\/p>\n<blockquote><p>Apple\u2019s iPhone is the most popular brand of smartphone, with a 32% share among adults. This is the brand of choice among ABC1s (37%) and is even higher among ABs alone (44%). But BlackBerry handsets have also taken a significant share of the market (24%) and are particularly popular among younger adults and teens (37% each). Female teens, in particular, appear to have a preference for BlackBerry handsets (44%). Anecdotal evidence suggests that this preference is driven by the BlackBerry messenger service (BBM) which offers a free alternative to texting (SMS).<em> [click <a href=\"http:\/\/bit.ly\/ndCSFv\" target=\"_blank\">here<\/a> for description of ABC1, AB, etc.]<\/em><\/p><\/blockquote>\n<p>What is driving UK teens to Blackberry? Would we not have expected this to be an iPhone or Android group? Is the UK market an outlier or is this phenomenon taking place in other geographies? Is it the Blackberry physical keyboard or BBM that is driving its success?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK regulator, Ofcom, released its annual communications markets report yesterday and it is an interesting read [pdf, 4MB]. There is a wealth of information to be found there &#8211; not unlike the CRTC&#8217;s report. One table in particular caught my eye, especially in view of the attention being paid to Blackberry. Apple\u2019s iPhone is &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=4969\"> <span class=\"screen-reader-text\">Who is buying Blackberry?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4969","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who is buying Blackberry? &#8226; Telecom Trends<\/title>\n<meta name=\"description\" content=\"The UK regulator, Ofcom, released its annual communications markets report yesterday and it is an interesting read . There is a wealth of information to &#8226; August 4, 2011\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=4969\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who is buying Blackberry? &#8226; Telecom Trends\" \/>\n<meta property=\"og:description\" content=\"The UK regulator, Ofcom, released its annual communications markets report yesterday and it is an interesting read . There is a wealth of information to &#8226; August 4, 2011\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mhgoldberg.com\/blog\/?p=4969\" \/>\n<meta property=\"og:site_name\" content=\"Telecom Trends\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-04T17:51:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-08-04T18:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/stakeholders.ofcom.org.uk\/binaries\/research\/cmr\/cmr11\/ukcm-1.39.GIF\" \/>\n<meta name=\"author\" content=\"Mark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:site\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=4969#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=4969\"},\"author\":{\"name\":\"Mark\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a2b80bac06ee3d5cacca8c7708bfe8f\"},\"headline\":\"Who is buying Blackberry?\",\"datePublished\":\"2011-08-04T17:51:47+00:00\",\"dateModified\":\"2011-08-04T18:06:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=4969\"},\"wordCount\":199,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=4969#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/stakeholders.ofcom.org.uk\\\/binaries\\\/research\\\/cmr\\\/cmr11\\\/ukcm-1.39.GIF\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=4969#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=4969\",\"url\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=4969\",\"name\":\"Who is buying Blackberry? &#8226; Telecom Trends\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=4969#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=4969#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/stakeholders.ofcom.org.uk\\\/binaries\\\/research\\\/cmr\\\/cmr11\\\/ukcm-1.39.GIF\",\"datePublished\":\"2011-08-04T17:51:47+00:00\",\"dateModified\":\"2011-08-04T18:06:44+00:00\",\"description\":\"The UK regulator, Ofcom, released its annual communications markets report yesterday and it is an interesting read . 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There is a wealth of information to be found there &#8211; not unlike the CRTC&#8217;s report. One table in particular caught my eye, especially in view of the attention being paid to Blackberry. Apple\u2019s iPhone is&hellip;","_links":{"self":[{"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4969"}],"version-history":[{"count":0,"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4969\/revisions"}],"wp:attachment":[{"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgoldberg.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}