{"id":4026,"date":"2010-10-26T06:28:45","date_gmt":"2010-10-26T10:28:45","guid":{"rendered":"http:\/\/mhgoldberg.com\/blog\/?p=4026"},"modified":"2017-01-24T13:27:51","modified_gmt":"2017-01-24T18:27:51","slug":"it-aint-about-plumbing","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=4026","title":{"rendered":"It ain&#8217;t about plumbing"},"content":{"rendered":"<p>Too many people have focussed government attention on intervening in the supply of broadband facilities. Let&#8217;s face it, it is easier to look at a dozen or so suppliers to gather information and figure out who should receive a cheque to help\u00a0direct their investment in broadband facilities.<\/p>\n<p>On the other side of the equation, it is hard work to stimulate demand. But this is precisely where our efforts should be focussed, as was recommended by the Berkeley Research Group\u00a0(the report <a href=\"https:\/\/mhgoldberg.com\/blog\/?p=4015\" target=\"_blank\">I discussed on Friday<\/a>).<\/p>\n<p>A series of stories are coming out of Australia that reinforce the need to focus more attention on broadband demand, rather than supply.<\/p>\n<p>Our friends down under are realizing that the $40B National Broadband Network needs to do more than just install infrastructure. An <a href=\"http:\/\/bit.ly\/cEK6YQ\" target=\"_blank\">editorial<\/a> is questioning the business case and another <a href=\"http:\/\/bit.ly\/cAVOuy\" target=\"_blank\">article<\/a> indicates that many homes being offered free connections still aren&#8217;t signing up for service. In fact, a majority just don&#8217;t get it.<\/p>\n<p>The preliminary indications are that\u00a0the NBN\u00a0could be\u00a0a field of nightmares &#8211; what if you build it and nobody comes? The lesson is that infrastructure is a necessary, but insufficient prerequisite for a digital economy. At some point, we must turn our minds beyond the electrons.<\/p>\n<p>According to CRTC figures, there are around 8 million Canadians who don&#8217;t have broadband. Consider that\u00a0one in\u00a0five Canadian households does not yet a computer. How many of these households\u00a0are likely to suscribe to broadband?<\/p>\n<p>As the CRTC begins its <a href=\"http:\/\/www.crtc.gc.ca\/eng\/process\/2010\/oct25_t.htm\" target=\"_blank\">hearings in Timmins<\/a> today, there will be some\u00a0groups calling for the CRTC to continue to intervene in the supply of broadband infrastructure.<\/p>\n<p>Improving broadband adoption doesn&#8217;t need government intervention in the plumbing end of the business. Service providers are investing plenty of money to make sure the pipes are in place.<\/p>\n<p>What we need is help in getting more people to drink from the broadband faucet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Too many people have focussed government attention on intervening in the supply of broadband facilities. Let&#8217;s face it, it is easier to look at a dozen or so suppliers to gather information and figure out who should receive a cheque to help\u00a0direct their investment in broadband facilities. On the other side of the equation, it &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=4026\"> <span class=\"screen-reader-text\">It ain&#8217;t about plumbing<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4026","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It ain&#039;t about plumbing &#8226; Telecom Trends<\/title>\n<meta name=\"description\" content=\"Too many people have focussed government attention on intervening in the supply of broadband facilities. Let&#039;s face it, it is easier to look at a dozen or &#8226; October 26, 2010\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=4026\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It ain&#039;t about plumbing &#8226; Telecom Trends\" \/>\n<meta property=\"og:description\" content=\"Too many people have focussed government attention on intervening in the supply of broadband facilities. 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