{"id":3915,"date":"2010-09-23T07:01:34","date_gmt":"2010-09-23T11:01:34","guid":{"rendered":"http:\/\/mhgoldberg.com\/blog\/?p=3915"},"modified":"2010-09-21T21:16:41","modified_gmt":"2010-09-22T01:16:41","slug":"are-there-too-many-blackberry-models","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=3915","title":{"rendered":"Are there too many Blackberry models?"},"content":{"rendered":"

I picked up a Blackberry Torch earlier this week at the Canadian launch party. I like it. A touchscreen with a slideout keyboard as a safety net for those uncomfortable with the touch-typing.<\/p>\n

Which leads me down a general theme – I wonder: Is RIM hedging its Blackberry bets to extinction?<\/p>\n

By offering so many different models and user interfaces for the Blackberry, I wonder if RIM has created too fractured a marketplace for itself – is RIM playing it too safe for its own good?<\/p>\n

Let’s look at the current product line-up: there is the new Torch with the touch screen interface, but a slide-out full keyboard; the Bold and Curve with full keyboards; the Pearl with its implicit requirement for your friends to grant you creative license to accommodate your spelling;\u00a0the Tour; the Storm. All of these are current models<\/a>.<\/p>\n

Perhaps RIM’s Canadian-ness makes it want to\u00a0have something for everyone (we Canadians don’t like to annoy anyone). But, I wonder if this keeps it from placing bigger bets in redefining a unique user interface, the way that Apple has unified\u00a0its UI across all of its platforms.<\/p>\n

On one hand, different people like different interfaces; but on the other hand, trying to have something for everyone may be keeping RIM from returning to the leadership that Wall Street is looking for.<\/p>\n

Still, the Blackberry Torch should appeal to youths who want a touch interface but like a real keyboard for their messaging. Also, I am told by my youth advisors that the integrated social networking app is a real winner.<\/p>\n

What are you thoughts?<\/p>\n

And as Blackberry launches the Torch across Canada this week, we wonder what’s next? Will we see a Blackberry Pad device in time for Christmas, perhaps as early as next week, as written up by WSJ<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"

I picked up a Blackberry Torch earlier this week at the Canadian launch party. I like it. A touchscreen with a slideout keyboard as a safety net for those uncomfortable with the touch-typing. Which leads me down a general theme – I wonder: Is RIM hedging its Blackberry bets to extinction? By offering so many …<\/p>\n

Are there too many Blackberry models?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3915","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nAre there too many Blackberry models? • Telecom Trends<\/title>\n<meta name=\"description\" content=\"I picked up a Blackberry Torch earlier this week at the Canadian launch party. I like it. 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