{"id":370,"date":"2008-12-15T06:51:00","date_gmt":"2008-12-15T06:51:00","guid":{"rendered":"https:\/\/mhgoldberg.com\/blog\/?p=370"},"modified":"2008-12-15T06:51:00","modified_gmt":"2008-12-15T06:51:00","slug":"cisco-puts-end-to-stupid-networks","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=370","title":{"rendered":"Cisco puts end to stupid networks"},"content":{"rendered":"<p><a href=\"http:\/\/www.cisco.com\/web\/solutions\/medianet\/index.html\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;\" alt=\"Cisco\" src=\"http:\/\/www.cisco.com\/web\/fw\/i\/logo.gif\" border=\"0\" \/><\/a>Last week, Cisco announced <a href=\"http:\/\/www.cisco.com\/web\/solutions\/medianet\/index.html\">medianet<\/a>, a network architecture to accommodate the accelerating growth of video and rich media traffic on the internet.<\/p>\n<p>Consider this to be the end of the stupid network theory. <\/p>\n<blockquote style=\"font-size: 85%; color: rgb(102, 102, 102); text-align: justify;\"><p>A medianet is an intelligent network optimized for rich media that can help drive video strategy for enterprises, consumers and service providers. Cisco is the only company that, along with our partners, can address rich media from an end-to-end perspective by taking advantage of deep expertise in IP networking, video and consumer premise solutions. <\/p><\/blockquote>\n<p>According to Cisco&#8217;s Visual Networking Index Study, global IP traffic will reach 44 exabytes per month by 2012 with video being the dominant driver of growth, accounting for 90 percent of consumer IP traffic.<\/p>\n<p>This has led Cisco to propose a comprehensive lineup of technologies under the <span style=\"font-style: italic;\">medianet<\/span> label. <\/p>\n<blockquote style=\"font-size: 85%; color: rgb(102, 102, 102); text-align: justify;\"><p>To deliver the visual, social, and personalized media experience that customers demand, service providers need a broad range of new capabilities. They need a media-aware network that can manage unprecedented new content on an unprecedented scale. <\/p><\/blockquote>\n<p>Medianet applies intelligence in home, business and service provider networks, working together.<\/p>\n<p>It is a recognition that a stupid network is not equipped to deliver the kinds of services that users are demanding.<\/p>\n<p>Cisco Canada president Nitin Kawale will be speaking at <a style=\"text-decoration: none;\" href=\"http:\/\/www.telecomsummit.com\/\"><span style=\"font-weight: bold;\">The 2009 Canadian Telecom Summit<\/span><\/a> in June. <\/p>\n<p><span style=\"color: rgb(51, 204, 0);font-size:78%;\">Technorati Tags:<br \/><a href=\"http:\/\/technorati.com\/tag\/Cisco\" rel=\"tag\">Cisco<\/a>, <a href=\"http:\/\/technorati.com\/tag\/medianet\" rel=\"tag\">medianet<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Cisco announced medianet, a network architecture to accommodate the accelerating growth of video and rich media traffic on the internet. Consider this to be the end of the stupid network theory. A medianet is an intelligent network optimized for rich media that can help drive video strategy for enterprises, consumers and service providers. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=370\"> <span class=\"screen-reader-text\">Cisco puts end to stupid networks<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-370","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cisco puts end to stupid networks &#8226; Telecom Trends<\/title>\n<meta name=\"description\" content=\"Last week, Cisco announced medianet, a network architecture to accommodate the accelerating growth of video and rich media traffic on the &#8226; December 15, 2008\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=370\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cisco puts end to stupid networks &#8226; Telecom Trends\" \/>\n<meta property=\"og:description\" content=\"Last week, Cisco announced medianet, a network architecture to accommodate the accelerating growth of video and rich media traffic on the &#8226; December 15, 2008\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mhgoldberg.com\/blog\/?p=370\" \/>\n<meta property=\"og:site_name\" content=\"Telecom Trends\" \/>\n<meta property=\"article:published_time\" content=\"2008-12-15T06:51:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.cisco.com\/web\/fw\/i\/logo.gif\" \/>\n<meta name=\"author\" content=\"Mark Goldberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:site\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Goldberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=370#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=370\"},\"author\":{\"name\":\"Mark Goldberg\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/3fb9ac7e53dc710f23be648a3b1ab4d7\"},\"headline\":\"Cisco puts end to stupid networks\",\"datePublished\":\"2008-12-15T06:51:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=370\"},\"wordCount\":228,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=370#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.cisco.com\\\/web\\\/fw\\\/i\\\/logo.gif\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=370#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=370\",\"url\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=370\",\"name\":\"Cisco puts end to stupid networks &#8226; 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