{"id":3646,"date":"2010-05-28T06:17:58","date_gmt":"2010-05-28T10:17:58","guid":{"rendered":"http:\/\/mhgoldberg.com\/blog\/?p=3646"},"modified":"2017-01-24T13:58:03","modified_gmt":"2017-01-24T18:58:03","slug":"on-demand-video","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=3646","title":{"rendered":"On demand video"},"content":{"rendered":"

For the past 6 months, Rogers has been beta trialing Rogers on-demand online (RODO) video platform.<\/p>\n

Earlier this week, the beta tag came off<\/a> and the service was fully productized with a few innovations. First off, Rogers will now make some of the videos open to the general public, while restricting other content, such as live streaming capabilities – sporting events and concerts – exclusively to Rogers customers.<\/p>\n

I noticed a media advisory<\/a> yesterday that hints at what this could mean for World Cup fans. Last week, Blue Coat issued an advisory<\/a>, asking if companies were ready for the impact on network performance from next month’s football championships. How will internet service providers manage the loads on their networks? Will corporations be able to preserve network integrity while employees keep video streaming windows open in the corner of their desktop?<\/p>\n

As I observed<\/a> last fall when RODO launched its beta:<\/p>\n

RODO brings quality video (contrasted with user generated) to Canadians, with full licensing of the content. It is a different business model from the many of the popular US services – such as Hulu – but it recognizes the need to provide value to all the players in the food chain, while giving customers access to the content they want.
\n…
\nBy authenticating the user and using ad support, there is tremendous knowledge about the viewer available for improved targeting of consumers – increasing the potential for higher rate ads.<\/p><\/blockquote>\n

On June 7, David Purdy, Rogers VP Video Product Management will be speaking on a panel at The 2010 Canadian Telecom Summit<\/span><\/strong><\/a>, examining next generation business models for the communications industry. Other sessions will explore managing customer experience in a broadband connected world.<\/p>\n

Have you registered yet?<\/p>\n","protected":false},"excerpt":{"rendered":"

For the past 6 months, Rogers has been beta trialing Rogers on-demand online (RODO) video platform. Earlier this week, the beta tag came off and the service was fully productized with a few innovations. First off, Rogers will now make some of the videos open to the general public, while restricting other content, such as …<\/p>\n

On demand video<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3646","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nOn demand video • Telecom Trends<\/title>\n<meta name=\"description\" content=\"For the past 6 months, Rogers has been beta trialing Rogers on-demand online (RODO) video platform. 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