{"id":319,"date":"2009-02-17T15:22:00","date_gmt":"2009-02-17T15:22:00","guid":{"rendered":"https:\/\/mhgoldberg.com\/blog\/?p=319"},"modified":"2009-02-17T15:22:00","modified_gmt":"2009-02-17T15:22:00","slug":"new-media-has-unlimited-shelf-space","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=319","title":{"rendered":"New media has unlimited shelf space"},"content":{"rendered":"<p>Listening to today&#8217;s hearings at the CRTC&#8217;s new media proceeding, I heard a number of complaints that Canadian broadcasters weren&#8217;t being helpful enough in developing new media for distribution on the internet.<\/p>\n<p>The sense I got was that today&#8217;s witnesses felt that not enough broadcasters were interested in acquiring internet distribution rights for Canadian programs or the broadcasters weren&#8217;t interested in working with the creators to develop interactive programming.<\/p>\n<p>I was left wondering why distribution would be limited to websites controlled by the broadcasters. Why aren&#8217;t creators developing their own platforms to attract viewers to lay claim to advertising revenues or sell content through global content aggregators?<\/p>\n<p>The internet creates an opportunity to bypass the traditional broadcasting system. A limited number of channels with a finite number of hours in a day imposed a cap on the ability for creators to reach their audience.<\/p>\n<p>No such limits exist in an internet world. As the Chair pointed out in one of his questions before lunch, there is unlimited shelf space in an internet world. No bottlenecks; no gatekeepers.<\/p>\n<p>In this morning&#8217;s opening remarks, the Chairman asked: <\/p>\n<blockquote style=\"font-size: 85%; color: rgb(102, 102, 102); text-align: justify;\"><p>Are measures needed to support the promotion and visibility of Canadian broadcasting content in New Media? <\/p><\/blockquote>\n<p>Is it really just about money?<\/p>\n<p>One of the presenters this morning said that their polling indicates that Canadian&#8217;s support ISPs and WSPs paying into a fund to support Canadian content. Would support be as high if Canadians were asked if they want their own internet and wireless bills to increase by 3%?<\/p>\n<p><span style=\"color: rgb(51, 204, 0);font-size:78%;\">Technorati Tags:<br \/><a href=\"http:\/\/technorati.com\/tag\/new+media\" rel=\"tag\">new media<\/a>, <a href=\"http:\/\/technorati.com\/tag\/CRTC\" rel=\"tag\">CRTC<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listening to today&#8217;s hearings at the CRTC&#8217;s new media proceeding, I heard a number of complaints that Canadian broadcasters weren&#8217;t being helpful enough in developing new media for distribution on the internet. The sense I got was that today&#8217;s witnesses felt that not enough broadcasters were interested in acquiring internet distribution rights for Canadian programs &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=319\"> <span class=\"screen-reader-text\">New media has unlimited shelf space<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-319","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New media has unlimited shelf space &#8226; Telecom Trends<\/title>\n<meta name=\"description\" content=\"Listening to today&#039;s hearings at the CRTC&#039;s new media proceeding, I heard a number of complaints that Canadian broadcasters weren&#039;t being helpful enough &#8226; February 17, 2009\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=319\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New media has unlimited shelf space &#8226; Telecom Trends\" \/>\n<meta property=\"og:description\" content=\"Listening to today&#039;s hearings at the CRTC&#039;s new media proceeding, I heard a number of complaints that Canadian broadcasters weren&#039;t being helpful enough &#8226; February 17, 2009\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mhgoldberg.com\/blog\/?p=319\" \/>\n<meta property=\"og:site_name\" content=\"Telecom Trends\" \/>\n<meta property=\"article:published_time\" content=\"2009-02-17T15:22:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mhgoldberg.com\/blog\/wp-content\/uploads\/2021\/02\/mark_logo_png-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1061\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Goldberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:site\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Goldberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=319#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=319\"},\"author\":{\"name\":\"Mark Goldberg\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/3fb9ac7e53dc710f23be648a3b1ab4d7\"},\"headline\":\"New media has unlimited shelf space\",\"datePublished\":\"2009-02-17T15:22:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=319\"},\"wordCount\":272,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=319#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=319\",\"url\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=319\",\"name\":\"New media has unlimited shelf space &#8226; 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