{"id":16202,"date":"2022-05-17T06:01:30","date_gmt":"2022-05-17T10:01:30","guid":{"rendered":"http:\/\/mhgoldberg.com\/blog\/?p=16202"},"modified":"2022-05-16T11:55:00","modified_gmt":"2022-05-16T15:55:00","slug":"preserving-choice","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=16202","title":{"rendered":"A matter of choice"},"content":{"rendered":"<p>Why would some people subscribe to a 25 Mbps broadband service if you could pay just a few dollars more to get a 50 Mbps service?<\/p>\n<p>The answer is &#8220;Choice.&#8221; <\/p>\n<p>People get to choose how they spend their money. <\/p>\n<p>Phrased this way, most of you understand the options. However, I sometimes find that there are people who may have trouble empathizing with other people&#8217;s priorities, imposing their own selection criteria and preferences on others. <\/p>\n<p>For some people involved in telecom policy issues, there is a belief that if the price of broadband was lowered across the board, then everyone would choose to subscribe to faster service. Taken to an extreme, let&#8217;s say prices were cut by 80% &#8211; people paying $75 per month for 150 Mbps service would have that broadband speed for just $15. <\/p>\n<p>Under such circumstances, why would a lower speed option make any sense?<\/p>\n<p>Choice. <\/p>\n<p>Not everyone needs 150 Mbps service, so shouldn&#8217;t there be an even lower price option for them? In the extreme example, shouldn&#8217;t there be a slower speed option available for $10?<\/p>\n<p>Mathematically speaking, if a 150 Mbps unlimited service can be offered for some arbitrary price point &#8211; let&#8217;s call that $P &#8211; then presumably, a lesser service (either lower speed or lower monthly capacity) should be priced at some amount less than $P. Shouldn&#8217;t consumers have the ability to make a choice to save money if they believe the higher price service is more than they need? <\/p>\n<p>The <a href=\"http:\/\/bit.ly\/2PxsNKm\" rel=\"noopener\" target=\"_blank\">CRTC&#8217;s basic service objective<\/a> is for all Canadians to have access to a broadband service with at least 50 Mbps download speed, at least 10 Mbps upload, and unlimited monthly capacity. The key phrase in that sentence is &#8220;for all Canadians to have access&#8221;, not for all Canadians to subscribe to such a service. <\/p>\n<p>We don&#8217;t have 150 Mbps service available for $15, and it is highly unlikely that we will see such prices. But, I am trying to demonstrate why the CRTC&#8217;s broadband objective sets a target for universal access to 50\/10 speeds, not for everyone to subscribe to such a service. <\/p>\n<p>The broadband service objective is one of the most misunderstood and misquoted CRTC policies that I have seen. Academic reports across the country have cited the basic service objective incorrectly, and <a href=\"http:\/\/bit.ly\/3DlWUyu\" rel=\"noopener\" target=\"_blank\">those reports<\/a> led Toronto&#8217;s Chief Technology Officer to mistakenly report to the City&#8217;s Executive Committee that there are infrastructure gaps in one of the world&#8217;s best connected cities. <\/p>\n<p>There is nothing wrong with the fact that some people choose to subscribe to a service with lower speeds than the CRTC&#8217;s objective. No matter what the price is for 50\/10 broadband, some people will wonder why they can&#8217;t pay some amount less for a slightly lower speed service that still meets their needs. <\/p>\n<p>It is a matter of choice, and such choices are worth preserving. <\/p>\n<p>Our focus should be on connecting those who don&#8217;t have access at any speed. That requires development of a <a href=\"http:\/\/bit.ly\/39rzM74\" rel=\"noopener\" target=\"_blank\">digital literacy<\/a> strategy, demonstrating the value of safely connecting online. <\/p>\n<p>As <a href=\"http:\/\/bit.ly\/36ETPho\" rel=\"noopener\" target=\"_blank\">I have said before<\/a>, &#8220;Some technology problems just might be handled better without more technology.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why would some people subscribe to a 25 Mbps broadband service if you could pay just a few dollars more to get a 50 Mbps service? The answer is &#8220;Choice.&#8221; People get to choose how they spend their money. Phrased this way, most of you understand the options. However, I sometimes find that there are &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=16202\"> <span class=\"screen-reader-text\">A matter of choice<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16202","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A matter of choice &#8226; Telecom Trends<\/title>\n<meta name=\"description\" content=\"Why would some people subscribe to a 25 Mbps broadband service if you could pay just a few dollars more to get a 50 Mbps service? The answer is &quot;Choice.&quot; &#8226; May 17, 2022\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=16202\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A matter of choice &#8226; Telecom Trends\" \/>\n<meta property=\"og:description\" content=\"Why would some people subscribe to a 25 Mbps broadband service if you could pay just a few dollars more to get a 50 Mbps service? 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