{"id":1319,"date":"2006-08-17T06:45:00","date_gmt":"2006-08-17T06:45:00","guid":{"rendered":"https:\/\/mhgoldberg.com\/blog\/?p=1319"},"modified":"2026-04-07T09:40:17","modified_gmt":"2026-04-07T13:40:17","slug":"credibility","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=1319","title":{"rendered":"Credibility"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-style: italic;\">If you don&#8217;t read the papers, you are uninformed. If you do read the papers you are misinformed.<\/span><\/div>\n<div style=\"text-align: right;\"><span style=\"font-size:85%;\">Mark Twain<\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\"><a href=\"http:\/\/www.mhgoldberg.com\/blog\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;\" alt=\"YouTube logo\" src=\"https:\/\/logos-world.net\/wp-content\/uploads\/2020\/06\/YouTube-Logo-500x281.png\" border=\"0\" width=250\/><\/a>What do we say then, about the impact of <a href=\"http:\/\/youtube.com\/\">YouTube<\/a> on corporate advertising and spin-off parodies? In a story in the <a href=\"http:\/\/www.nytimes.com\/2006\/08\/15\/business\/media\/15adco.html\">NY Times<\/a>, Matt Lindley, an executive creative director at Arnold Worldwide says \u201cI consider it the highest form of flattery to show up on YouTube.\u201d His firm created a campaign that has made its way to YouTube with originals and parodies showing up in a search under <a href=\"http:\/\/youtube.com\/results?search_query=vonage&amp;search=Search\">Vonage<\/a>.<\/p>\n<p>My personal favourite parody ad on YouTube is the parody for <a href=\"http:\/\/youtube.com\/watch?v=J5e2AKq_Azc\">Volkswagon<\/a>, celebrating German engineering.<\/p>\n<p>On the unmoderated, user-created internet, how do you know what is real? What is fake? How do companies protect their brands and their image in this environment?<\/p>\n<p>As important, how do companies leverage the power of alternate distribution of their messages?<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you don&#8217;t read the papers, you are uninformed. If you do read the papers you are misinformed. Mark Twain What do we say then, about the impact of YouTube on corporate advertising and spin-off parodies? In a story in the NY Times, Matt Lindley, an executive creative director at Arnold Worldwide says \u201cI consider &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=1319\"> <span class=\"screen-reader-text\">Credibility<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1319","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Credibility &#8226; Telecom Trends<\/title>\n<meta name=\"description\" content=\"If you don&#039;t read the papers, you are uninformed. If you do read the papers you are misinformed. Mark TwainWhat do we say then, about the impact of &#8226; August 17, 2006\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=1319\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Credibility &#8226; Telecom Trends\" \/>\n<meta property=\"og:description\" content=\"If you don&#039;t read the papers, you are uninformed. If you do read the papers you are misinformed. 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