{"id":1165,"date":"2006-12-03T09:49:00","date_gmt":"2006-12-03T09:49:00","guid":{"rendered":"https:\/\/mhgoldberg.com\/blog\/?p=1165"},"modified":"2017-01-25T20:04:05","modified_gmt":"2017-01-26T01:04:05","slug":"alcacent-lucatel","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=1165","title":{"rendered":"Alcacent \/ Lucatel"},"content":{"rendered":"
\"Alcatel<\/a>The deal has closed and the world’s largest telecommunications equipment vendor has a new name and logo: introducing Alcatel-Lucent (NYSE<\/a>: ALU). I wrote a little piece this past summer about rebranding<\/a> and the caution that needs to be taken in changing a corporate identity. Alcatel-Lucent has (so far) decided to keep both names. I guess Alcacent sounded too much like a remedy for after my Super Bowl party.<\/p>\n

Like the smudged effect<\/a> of the former Lucent red coffee-cup stain, the company\u2019s new logo is a stylized version of an infinity symbol that looks as if it is drawn by hand. Embedded within the symbol are likenesses of an A and an L. The signature color of the new logo is purple (which goes so nicely with the my own homepage<\/a>).<\/p>\n

Patricia Russo, Chief Executive Officer of the combined Alcatel-Lucent is quoted saying<\/a>:<\/p>\n

Our new logo represents the endless possibilities for the future and our commitment to being a strong and enduring ally for our customers around the world.<\/span><\/p><\/blockquote>\n

Will the double corporate name be as strong and enduring?<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

The deal has closed and the world’s largest telecommunications equipment vendor has a new name and logo: introducing Alcatel-Lucent (NYSE: ALU). I wrote a little piece this past summer about rebranding and the caution that needs to be taken in changing a corporate identity. Alcatel-Lucent has (so far) decided to keep both names. I guess …<\/p>\n

Alcacent \/ Lucatel<\/span> Read More »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1165","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nAlcacent \/ Lucatel • Telecom Trends<\/title>\n<meta name=\"description\" content=\"The deal has closed and the world's largest telecommunications equipment vendor has a new name and logo: introducing Alcatel-Lucent (NYSE: ALU). 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