{"id":11310,"date":"2017-05-04T14:04:29","date_gmt":"2017-05-04T18:04:29","guid":{"rendered":"http:\/\/mhgoldberg.com\/blog\/?p=11310"},"modified":"2017-05-04T14:04:29","modified_gmt":"2017-05-04T18:04:29","slug":"because-its-the-right-thing-to-do","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=11310","title":{"rendered":"Because it\u2019s the right thing to do"},"content":{"rendered":"<p>My management philosophy was greatly influenced by some experiences I had working at Bell Labs 30 years ago. There were some exceptionally bright people there and I had a chance to work with some really great leaders. More than 10 years ago, I wrote about &#8220;<a href=\"http:\/\/bit.ly\/tFI9qr\" target=\"_blank\" rel=\"noopener noreferrer\">Doing well by doing good<\/a>,&#8221; where a corporation gets involved in community activities, doing the right thing, because it\u2019s the right thing to do.<\/p>\n<p>At the time, I was writing about TELUS launching its Toronto Community Board, noting that &#8220;In addition to funding various community initiatives, TELUS plans to have a national community activity day \u2013 a day of volunteerism for its employees. Congratulations to those involved.&#8221;<\/p>\n<p>I was thinking back on the past 10 years of TELUS community leadership as I flipped through the latest <a href=\"http:\/\/j.mp\/2pdraVo\" target=\"_blank\" rel=\"noopener noreferrer\">TELUS Sustainability Report<\/a>. TELUS applies a very broad definition of &#8220;sustainability,&#8221; connecting to all areas of its business: increasing digital inclusion; transforming healthcare; environmental stewardship; advancing education; and, community investment. TELUS tries to find a role for every one of its employees team member to play in this initiative.<\/p>\n<blockquote><p>We believe in the harmonious relationship between our team and the health and prosperity of our communities. For this reason, we take a balanced approach to our sustainability strategy development, focusing on:<\/p>\n<ul>\n<li>Digital Economy: connecting customers with the information and\u00a0people that matter most to them<\/li>\n<li>Health: empowering better health knowledge, management and\u00a0outcomes<\/li>\n<li>Environment: addressing climate change and improving resource\u00a0productivity<\/li>\n<li>Education: providing opportunities for our future leaders<\/li>\n<li>Privacy and Trust: committing to respect individual privacy and maintaining transparency about how we handle data<\/li>\n<li>Community: fostering more inclusive and equitable communities.<\/li>\n<\/ul>\n<\/blockquote>\n<p>The print version of the report is 165 pages [14.2MB, <a href=\"http:\/\/j.mp\/2pd8KUR\" target=\"_blank\" rel=\"noopener noreferrer\">pdf<\/a>], and it is worth a look, or go to the <a href=\"http:\/\/j.mp\/2pdrQKF\" target=\"_blank\" rel=\"noopener noreferrer\">interactive site<\/a>.<\/p>\n<p>It can be inspirational.<\/p>\n<p>As my frequent readers might expect, I turned immediately to the <a href=\"http:\/\/j.mp\/2pd7qBD\" target=\"_blank\" rel=\"noopener noreferrer\">section on digital inclusion<\/a>, looking at a number of initiatives beyond TELUS&#8217; &#8220;<a href=\"http:\/\/j.mp\/2pdrxiW\" target=\"_blank\" rel=\"noopener noreferrer\">Internet for good<\/a>,&#8221; and activities to help settle refugees as part of its version of &#8220;<a href=\"http:\/\/j.mp\/2pd86XH\" target=\"_blank\" rel=\"noopener noreferrer\">Connecting Canadians<\/a>.&#8221;<\/p>\n<p>Its strategy is plainly stated: &#8220;By harnessing the power of our technology, the reach of our brand and the hearts of our team, we are driving business value and addressing pressing social challenges in Canada.&#8221;<\/p>\n<p>Or more plainly stated, they are doing the right thing, because it\u2019s the right thing to do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My management philosophy was greatly influenced by some experiences I had working at Bell Labs 30 years ago. There were some exceptionally bright people there and I had a chance to work with some really great leaders. More than 10 years ago, I wrote about &#8220;Doing well by doing good,&#8221; where a corporation gets involved &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=11310\"> <span class=\"screen-reader-text\">Because it\u2019s the right thing to do<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11310","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Because it\u2019s the right thing to do &#8226; Telecom Trends<\/title>\n<meta name=\"description\" content=\"My management philosophy was greatly influenced by some experiences I had working at Bell Labs 30 years ago. 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