{"id":1044,"date":"2007-02-17T06:45:00","date_gmt":"2007-02-17T06:45:00","guid":{"rendered":"https:\/\/mhgoldberg.com\/blog\/?p=1044"},"modified":"2017-01-25T17:34:12","modified_gmt":"2017-01-25T22:34:12","slug":"tale-of-the-tape-2006-wireless-results","status":"publish","type":"post","link":"https:\/\/mhgoldberg.com\/blog\/?p=1044","title":{"rendered":"Tale of the tape – 2006 wireless results"},"content":{"rendered":"
With Rogers<\/a> and TELUS<\/a> reporting their financials after the markets closed on Thursday, we have a chance to compare the performance of the 3 main players in Canada’s wireless market. We already commented<\/a> on Bell’s disappointing 4th quarter results<\/a>.<\/p>\n

Rogers beat its guidance on wireless net additions and it appears that Rogers’ prepaid numbers picked up all of Bell’s prepaid losses. In that most price sensitive market, with no contracts to constrain their movement, customers marched away from increased rates and higher System Access Fees. All three carriers increased ARPU – all three had declining net additions.<\/p>\n

Cost of acquisition per customer declining means lower marketing expenses. Were carriers keeping their powder dry in anticipation of blowing the big bucks for next month’s number portability launch? What other factors are keeping adoption rates in Canada low? All three carriers saw churn improve – to what extent were customers sitting tight, waiting for an opportunity to switch with WNP<\/a>?<\/p>\n

There is a lot of opportunity for continued growth in Canadian wireless with penetration rates experiencing steady growth, but still well behind most of the rest of the world.<\/p>\n

Will one of the carriers break ranks to try to grab much more than their fair share of the great unserved segment?<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

With Rogers and TELUS reporting their financials after the markets closed on Thursday, we have a chance to compare the performance of the 3 main players in Canada’s wireless market. We already commented on Bell’s disappointing 4th quarter results. Rogers beat its guidance on wireless net additions and it appears that Rogers’ prepaid numbers picked …<\/p>\n

Tale of the tape – 2006 wireless results<\/span> Read More »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1044","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nTale of the tape - 2006 wireless results • Telecom Trends<\/title>\n<meta name=\"description\" content=\"With Rogers and TELUS reporting their financials after the markets closed on Thursday, we have a chance to compare the performance of the 3 main players • February 17, 2007\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhgoldberg.com\/blog\/?p=1044\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tale of the tape - 2006 wireless results • Telecom Trends\" \/>\n<meta property=\"og:description\" content=\"With Rogers and TELUS reporting their financials after the markets closed on Thursday, we have a chance to compare the performance of the 3 main players • February 17, 2007\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mhgoldberg.com\/blog\/?p=1044\" \/>\n<meta property=\"og:site_name\" content=\"Telecom Trends\" \/>\n<meta property=\"article:published_time\" content=\"2007-02-17T06:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-25T22:34:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mhgoldberg.com\/blog\/wp-content\/uploads\/2021\/02\/mark_logo_png-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1061\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Goldberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:site\" content=\"@mark_goldberg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Goldberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=1044#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=1044\"},\"author\":{\"name\":\"Mark Goldberg\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/3fb9ac7e53dc710f23be648a3b1ab4d7\"},\"headline\":\"Tale of the tape – 2006 wireless results\",\"datePublished\":\"2007-02-17T06:45:00+00:00\",\"dateModified\":\"2017-01-25T22:34:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=1044\"},\"wordCount\":219,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=1044#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=1044\",\"url\":\"https:\\\/\\\/mhgoldberg.com\\\/blog\\\/?p=1044\",\"name\":\"Tale of the tape - 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