Wednesday February 8 is Bell’s “Let’s Talk Day“. On February 8, Bell will donate 5 cents to mental health programs for every text message sent and every long distance call made by Bell and Bell Aliant customers.
I wrote last year that I admired the way Bell was willing to have its brand associated with mental health. There are very few national brands that are powerful enough to take the lead in being an anchor supporter of mental health research and treatment; Bell’s approach – getting people to talk about it – aligns with what the company does for a living.
One in five Canadians will suffer from a mental illness at some point in their lives, but it is something that most of us avoid talking about.