With Netflix slated to launch in Canada today, it is worth reflecting on my Rogers On Demand Online service.
I have been playing around with a Beta of movie rentals from the Rogers On Demand Online website and it is pretty convenient. At the cottage through the summer, we were exposed to Apple TV and the benefits of on-line movie rentals.
The trial runs through September and RODO Rentals should be available to the general public in about a week and a half.
It got me thinking about the value of content for BDUs. When Rogers negotiates for content, they do so as an enormous BDU, Canada’s biggest mobile wireless service provider, one of the biggest ISPs, one of the largest video rental distributors and as a broadcaster.
Think about negotiating leverage for other companies who may be trying to acquire distribution rights. some are similarly situated, others will clearly have a more difficult time.
Some deals will be exclusive for internet distribution; others may be more restricted. Will vertical integration lead to reduced distribution channels for creators?
Will over the top companies have a chance to acquire Canadian rights for all of the content they seek to distibute?
When Netflix launches in Canada, how many programs will be tied up by another rights holder?